15 September 2011

Uniserv North America To Bring The Next Generation Of International Data Quality Management Solutions To DMA 2011

Date: October 1 - October 6, 2011
Venue: Boston Convention and Exhibition Center, Boston
Booth: 939

NORTH CAROLINA, September 15, 2011 – On booth 939 at DMA 2011, Uniserv North America, a new joint venture between Uniserv GmbH and Capscan Ltd, two of Europe’s leading suppliers of data quality solutions, will showcase the next generation of address verification and data quality management (DQM) products and services for the North American market. These award-winning software products and services improve the efficiency and effectiveness of domestic and international direct marketing campaigns, as part of an ongoing DQM strategy.

Visitors to the Uniserv North America booth will receive demonstrations of its full range of DQM, monitoring, management and discovery systems including its new international address management solution, which uses Loqate’s powerful Geo-data Quality Engine to deliver address verification for 240 territories worldwide. Also being demonstrated will be its pay-per-search web-based addressing and online data cleansing services. Marketers using CRM systems including Microsoft Dynamics™ CRM, SAP, Salesforce.com and Oracle Siebel CRM will benefit from a wide range of fully integrated address verification products.

On Monday, October 3, 2011, between 15:00 and 16:00, Charles Gaddy of Uniserv North America will be taking part in the Solutions Showcase panel at the exhibition hall’s Town Square. Visitors to the Showcase will receive a better understanding of how Uniserv North America's data quality and address verification systems (AVS) can help enhance International Data Quality Management strategies and processes and the benefits of data quality in the global marketplace. Gaddy comments: “At DMA 2011 we will demonstrate how a DQM strategy combined with the right technology will return higher campaign success rates for marketers whilst reducing operational and fulfillment costs by thousands of dollars.”

One company that is already benefitting from address verification for its international business development is the clothing and accessories retailer, Forever 21, and the IT Associate Manager, Jae-Won Min explains: “One of the first challenges that we faced was understanding the different address formats in the UK. We specifically needed to find an address management company that could provide validation services for both UK and EU and the company demonstrated very strong capabilities in this field.”

DMA 2011 takes place between October 1, and October 6, 2011 at the Boston Convention and Exhibition Center, Boston. For further information on the conference, please visit www.dma2011.org. To arrange a briefing with Uniserv North America at DMA 2011, please contact the press office on +44 (0) 1962 888 100 or on email: graham.thatcher@mccint.com.