21 July 2009

Butler Group Acknowledges Capscan As ‘Among The Best In Address Management’

Leading IT Analyst Praises Quality And Depth Of Data In New Report

Capscan, a leading supplier of UK and international address management solutions and data integrity services, has announced that a newly published Technology Audit of Matchcode by Butler Group has praised the software range for its high quality, breadth and depth of data. The report recommends Matchcode for any organisation with a large direct B2C or B2B outreach programme.

Butler Group’s Technology Audit of Matchcode Version 6 examined both the data capture and batch-cleansing functions of the software, on various platforms including stand-alone, integrated and on-demand. The report merited special mention for Capscan’s comprehensive information set (including International data sets, Mailsort data and enhanced data including Geocoding), the extensive number of enterprise applications that Matchcode fully integrates with (including SAP, Oracle and other leading CRM or enterprise systems) and mechanisms for ensuring data integrity though a comprehensive range of suppression services.

“The solution is well aligned with the requirements of address data quality management for any company with significant direct inbound and outbound customer communications,” says Information Management Practice Director at Butler Group and author of the report, Richard Edwards. “The integration capabilities are particularly impressive and would help organisations streamline a number of core processes with minimal changes to existing processes.”

As identified by the Technology Audit, Matchcode focuses on four key areas to add value to an organisation’s data quality management strategy:

• Enabling accurate data entry at the point of capture through a number of delivery and implementation options.
  
• Ensuring accuracy of address data in enterprise repositories through the batch mode capability and a hosted service.
  
• A host of data sets that allow the solution to use additional details (e.g. business profiling information, Standard Industry Classification codes, Geo-codes, names, Local Authority wards etc.)
  
• A comprehensive data set, with tolerance for scripts (e.g. Japanese and Mandarin script, and local variations in spellings and names.

Edwards adds, “In terms of functional capabilities, delivery infrastructure and depth of partnerships, Capscan is among the best in the address management solutions/services marketplace.”

Managing Director of Capscan, Terry Hiles comments on the report, “Butler Group has recognised that Capscan delivers a high quality, depth and breadth of data to help organisations manage their address data quality. A strong partner network enables us to offer our customers access to a vast arsenal of data to enhance contact information and thus enrich the effectiveness of their marketing campaigns, improve operational efficiency and control costs.”

The full version of the Butler Group Technology Audit of Matchcode Version 6 is available to subscribers at the Butler Group website: www.butlergroup.com and on Capscan’s website: http://www.capscan.com/white_papers.aspx.