22 September 2011

Capscan Premiers New Matchcode International For Improved Marketing Data at TFM&A China

Date: 27th - 28th September 2011; Venue: Shanghaimart, Shanghai; Stand: T-85

On stand T-85, at Technology For Marketing & Advertising China (TFM&A China), Capscan, a leading global supplier of international address management solutions and data quality services will be showing organisations how its software technology can improve the quality of the data used in domestic and international marketing campaigns, customer loyalty programmes and e-commerce business. Capscan will be demonstrating its award-winning Matchcode International that was launched in mainland China, Hong Kong, Taiwan and across Asia Pacific earlier this year, as well as providing free data quality advice and reviews.

Matchcode International has already proven successful with blue-chip organisations throughout Europe and North America. Using the software powered by Loqate’s Geo-data Quality Engine these organisations are able to quickly and cost efficiently validate postal addresses across 240 countries and territories worldwide. Now, organisations of all sizes trading in, or exporting from the Asia Pacific region will benefit from having their customer databases populated with clean, accurate and correctly formatted addresses. Matchcode International is fully multi-linugal software supporting Latin and non-Latin based languages, including traditional and simplified Chinese, Japanese Katakana and Kanji, and Korean Hangul. The benefits it provides organisations include an improved company image (by adhering to local formats and customs), higher customer service quality and superior response times for international contact centres – all adding to the operational efficiency of the business.

Sales Director at Capscan, David Mead explains: “Capturing the correct address information at the point of entry helps to ensure that direct mail campaigns, customer correspondence and goods reach the customer quicker and are not at risk of loss or being mailed to the wrong address, which would result in uncesseary costs, increase the risk of fraud and potentially damage the reputation of the business.”
 
In August 2011 the consulting group, iResearch, revealed the speed of growth of online shopping in China as it reached 179.2 billion Yuan in the second quarter of 2011, with a year-on-year increase of 76.7%. Meanwhile, it was reported that the website Groupon has more than half a millon register users in Hong Kong alone. Mead comments on the benefits Matchcode International for e-commerce: “The market is growing fast across Asia Pacific, especially at the luxuary goods end of the market. With more and more people choosing to shop from home it is vital that businesses trading online are able to capture and validate the postal address information from the customer during the order process.”

Matchcode International is now available from Capscan as a stand-alone enterprise application that can be installed locally or used via client/server. For organisations already using customer relationship management (CRM) systems, including Microsoft Dynamics™ CRM, SAP, Salesforce.com and Oracle Siebel CRM, Capscan provides fully integrated versions of the software.

Capscan will be exhibiting on stand T-85 at TFM&A China, which takes place between 27th and 28th September 2011 at Shanghaimart, Shanghai. For more information about the exhibition and to register please visit: www.tfmchina.com. To pre-book your data quality review at the exhibition, please contact: enquries@capscan.com.