26 April 2011

New Version of Capscan Integrity Combats the Cost of Customer Data Decay

Online data cleansing, suppression and enhancement tool offers the largest range of datasets to date.

Capscan, a leading provider of international address management solutions and data integrity services, today launches a major version of Capscan Integrity, its online data cleansing, suppression and enhancement tool. Capscan Integrity ensures that organisations’ customer databases are populated with high quality, valid and enhanced data; delivering significant cuts to mailing costs, a higher return on marketing activity and improving customer service.

Capscan Integrity features a number of improvements to the breadth and scope of datasets for updating, de-duplicating, removing and enhancing redundant customer contact data. Adding 12 new services – including email validation, Mailsort (Royal Mail’s discount scheme for bulk mailing), various name validation options and UK Consumer File (Electoral Roll) – Capscan Integrity now offers the highest number of datasets on the market to date.

“Customer data decays at an alarming rate – with 30% of people reported to be planning to move home in 2011 and 59 million pieces of direct mail addressed to deceased persons each year, it’s essential for organisations to take steps to ensure that their data is current and valid,” comments Sales Director of Capscan, David Mead. “An accurately captured address would be redundant in one year if the person had married, moved home, registered with the Mailing Preference Service, or even died. Regular cleansing and suppression with datasets such as National Change of Address and the Bereavement Register, will ensure ongoing customer communication and service is effective, maintain a good corporate reputation and potentially save thousands of pounds in mailing costs.”

As well as cleansing and suppression, Capscan Integrity delivers an unparalleled enhancement service, which appends pre-cleansed customer contact with additional data from telephone numbers and names, to geographic codes, lifestyle data and mail sortation codes. Enhancing customer data benefits organisations further by assisting business decisions, improving contact rates, acquiring better knowledge of customers and improving the return on marketing activities.

The new version of Capscan Integrity ensures that organisations complete cleansing jobs quickly and with complete control, supported by the introduction of workflows and job wizards. Capscan has also made a number of improvements to the speed of data cleansing, including field layout detection, which instantly recognising the format and layout of a customer database file once uploaded, negating the need to standardise prior to starting a job. Comprehensive ‘match’ reports also provide the user with graphical and e-mailable documents ready for fulfilment or to support compliance processes.