26 May 2011

Capscan To Help Marketers Eliminate Wasted Mailings at the Data Marketing Show

Stand E122, 29th and 30th June, The Grand Hall, Olympia, London Capscan, a leading provider of international address management solutions and data quality services, today announces that it will showcase two new products to help marketers eliminate unnecessary wasted mailing and improve the success of their domestic and international direct marketing campaigns at the Data Marketing Show. On stand E122, between Wednesday 29th and Thursday 30th June 2011 at Olympia, London, the company will introduce the latest versions of Capscan Integrity and Matchcode for Microsoft Dynamics™ CRM.

Capscan Integrity is an online data cleansing, suppression and enhancement tool. The latest version made available in April 2011 now includes 12 new datasets including email validation, Mailsort (Royal Mail’s discount scheme for bulk mailing), various name validation options and UK Consumer File*. It offers the highest number of datasets available on the market for updating, de-duplicating, removing and enhancing redundant customer contact data.

Launched in May 2011, Matchcode for Microsoft Dynamics™ CRM 2011 is a new fully-integrated software plug-in that enables users of the market-leading customer relationship management platform, to ensure that their domestic and international contact databases are populated with accurate and validated address information.

On Wednesday 29th June, 12:40 – 13:10 in the Presentation Area of the Data Marketing Show, Regional Sales Manager at Capscan, Laura Fovargue will demonstrate the benefits of using data quality management (DQM) technologies in the ‘Addressing Data Quality’ seminar. The 30-minute session will cover the dos and don’ts of address and data quality management along with top tips for optimal data quality and tool selection, illustrated by real-life case studies.

Managing Director of Capscan, Terry Hiles states: “With recent reports that 25 million items of post are shredded by the Royal Mail each year, coupled with the fact that 15 million letters are incorrectly addressed each week it is clear that there is a problem that needs to be resolved.” He adds: “Running any direct marketing campaign based on ‘dirty data’ causes substantial financial and resource wastage, limiting the potential success and revenue generating opportunities of the mailing. This problem can be easily solved but still only 38.8% of organisations have a DQM strategy**.”

Visitors to stand E122 will also have the opportunity to obtain a free copy of a new whitepaper commissioned by Capscan and authored by the independent analyst and data management expert, Graham Rhind, entitled ‘The Hidden Returns on Your Data Quality Investment’, which complements Fovargue’s presentation, revealing the simple and low cost DQM measures that deliver a quantifiable return on investment.

Capscan will also be conducting a prize draw on its stand, with the opportunity to win an iPad.

Matchcode for Microsoft Dynamics™ CRM 2011 and Capscan Integrity are available now. For further information on these products and Capscan’s attendance at the Data Marketing Show please visit: http://www.capscan.com; or email the press office: capscanpr@mccint.com.

* Compiled from a variety of sources including the latest Electoral Roll data, plus transactional information and campaign response details.

** Source: ‘Data Quality: Reality and Rhetoric’, a research survey whitepaper by Graham Rhind. Visit capscanpr@mccint.com.