Guestline

Established in 1993, Guestline is a leading supplier of Windows based reservations software for the hospitality industry, offering a complete suite of solutions for independent hotels and venues, groups and large corporate chains.

In 2003, Guestline decided to integrate Capscan's rapid addressing solution, Zapcode, into their reservation systems - this in response to demand from the hotel and hospitality industries for better and more comprehensive contact and address data management functionality within reservation systems. Zapcode is a market leading postcoding and rapid addressing solution. Guestline chose Zapcode because they felt that it provided the functionality and quality they needed. Zapcode ensures databases are populated with only accurate and up-to-date address data. With Zapcode integrated into their solutions, Guestline believed that they would have a technological edge over rivals, one, which would allow them to be successful in a hugely competitive hotel reservations software market.

Guestline integrated Capscan's Zapcode API into its Property Management System (PMS) and RezLynx Internet Native Hotel Enterprise Solutions. PMS is a software solution designed to meet hotelier demands for a comprehensive hotel management tool. It provides streamlined operations and maximised revenue in independent hotels and multi-site corporate group operations, resulting in increased occupancy and more effective sales and marketing. RezLynx is a hosted CRM solution incorporating PMS, along with central reservations and Head Office management functionality, which is ideally suited for hotel groups seeking a single central database for their entire estate.

Phil Davidson, Guestline's Director of Sales and Marketing explains the importance of effective address management to the company: "Guestline exploits the latest technologies to offer unique operational and technical features that ultimately result in increased revenues and a lower cost of ownership." He adds, "Within the hospitality industry, postcode search capability is rightly viewed as a prerequisite for any system holding guest information. The rapid and accurate capture of guest's address details ensures professional communication and enhanced guest experience, ultimately leading to increased repeat business."

Phil Davidson proceeds to explain why the decision to partner with Capscan was such an easy choice for Guestline, "Like all the best products, Capscan's software is incredibly simple to use and integrate, and provides excellent addressing functionality. We were impressed by their flexible approach in the initial consultation and the versatility of their pricing, which suited our ASP model. We feel that Capscan offers an excellent proposition, both in terms of price and service, and that integrating Capscan's solutions effectively provides another tick in the box for those who specify our systems."

"Partnering with Capscan has helped us maintain and increase our market leading status in the design, development, implementation and support of software systems for the global hospitality industry." Phil Davidson concludes, "As our Internet based solutions continue to gain market share, both in the UK and overseas, we fully expect both Guestline and Capscan to benefit from a rapidly expanding user-base." Matthew Lee, Capscan's Northern Channel Manager agrees, "I am delighted that Guestline and Capscan have forged such a successful and mutually profitable partnership, and anticipate that this relationship will continue to grow and develop in the future."