18 January 2010

Capscan To Hold Data Quality Seminar At TFM&A 2010

Technology for Marketing and Advertising, 23rd – 24th February; Earls Court 2, London

Capscan, a leading supplier of UK and international address management solutions and data integrity services, today announced that it will host a seminar entitled ‘The fundamentals of contact data quality management and how to avoid a costly mistake’ at Technology for Marketing and Advertising (TFM&A) 2010.

Taking place in the Data and Marketing Analysis Theatre in Earls Court 2, London, on Tuesday 23rd February 2010 from 13.30, the seminar will provide organisations with advice regarding how improved data quality can enhance operational efficiency and facilitate business growth.

The seminar will be hosted by the Sales Director at Capscan, David Mead. He will use the experiences of Tracesmart, the leading Internet-based people finder search engine, to demonstrate best practice in the use of data quality management processes and technology. The case study will also highlight the many benefits the organisation derived by switching from a resource-hungry proprietary system to Capscan’s Matchcode Batch processing tool.

Mead comments, “High quality contact data is not only an essential requirement for any effective marketing department, but it can also make a significant positive impact on many other areas of the business. Tracesmart is the perfect example of this, employing contact data quality strategies that can deliver a fast turnaround on bulk data cleansing jobs for its clients, as well as realising efficiencies throughout the entire organisation.”

Seminar attendees will learn:

• How the quality of contact data can affect different areas of the business
• The damage that poor contact data quality can have on a business
• What steps can be taken to improve data quality management processes including the technology that can used
• How good data quality management can help businesses become more green and prevent fraud

On stand C12, Capscan will be demonstrating its international address management solutions and data integrity services including the award-winning Matchcode. Visitors will also be able to enter a prize draw to win an iPhone and be eligible to receive a free, no obligation, data health check for up to 2,000 contact data records, designed to help achieve a better understanding of the rate of data decay and the hygiene levels that exist in their own databases.

The seminar, ‘The fundamentals of contact data quality management and how to avoid costly mistakes’, will take place in the Data and Marketing Analysis Theatre at 13.30. For further information and to register your attendance at TFM&A 2010, please visit www.t-f-m.co.uk