23 May 2011

Capscan Launches New Matchcode for Microsoft Dynamics™ CRM 2011

Complete Real-Time Address Look-Up, Capture and Validation Available for Seamless Integration with Market-Leading CRM system

Capscan, a leading provider of international address management solutions and data quality services, today announced the availability of Matchcode for Microsoft Dynamics™ CRM 2011. The new software plug-in enables users of the market-leading customer relationship management platform, to ensure that their domestic and international contact databases are populated with accurate and validated address information.

Having accurate and up-to-date customer address information is an essential requirement for every record held within an organisation’s CRM database. With Matchcode for Microsoft Dynamics™ CRM 2011, organisations can be confident that the customer information their sales, marketing, contact centre and back-office functions rely on for direct mail campaigns, invoicing and bill payment, appointment scheduling and product dispatching is correct and fit for purpose.

“Maintaining high-quality contact data in the CRM data is a seemingly basic principle which saves valuable time, money and resources, as well as helping to increase profitability and brand perception,” explains Managing Director of Capscan, Terry Hiles. “However, with people moving home, getting married, name changes and mortality, a clean database that goes unchecked can decay and become dirty in a relatively short space of time.”

Capscan recently commissioned a whitepaper entitled ‘The Hidden Returns on Your Data Quality Investment’, which revealed that a dirty CRM database of 100,000 contacts could realistically expect to have as many as 15,000 duplicates and the investment in data quality management, such as Matchcode for Microsoft Dynamics CRM 2011, could realistically deliver savings in excess of £30,000.

The software seamlessly integrates with Microsoft Dynamics™ CRM 2011, providing address data quality management for 190 countries. It ensures address data is captured and recorded accurately at the point of entry, with validation against trusted datasets such as the Royal Mail’s Postcode Address File (PAF) of 28million UK addresses. The plug-in also enables contact data enhancement with other datasets including D&B business data, consumer names data, Local Authority data and Geocodes (latitude and longitude coordinates of an address), aiding market segmentation and targeting amongst other processes.

Matchcode for Microsoft Dynamics™ CRM 2011 is available now. For further information please visit: http://www.capscan.com; or email the press office: capscanpr@mccint.com.