24 February 2011

Capscan and Uniserv to Unravel the Mystery of International Data Quality for CRM at Gartner Summit

Gartner Customer Relationship Management (CRM) Summit, 14th – 15th March 2011, Lancaster Hotel, London

Capscan, a leading provider of international address management software and data quality services and its partner Uniserv, Europe's largest specialised supplier of data quality solutions, today announces co-sponsorship of the Gartner Customer Relationship Management (CRM) Summit 2011. Both sponsors will focus on how an international data quality strategy for popular systems – such as Microsoft Dynamics CRM, salesforce.com and SAP® – can optimise and stabilise the relationships with an organisation’s global customer base.

The growing requirement for international data quality management (IDQM) has been fuelled by the strengthening position of e-commerce and the enterprise rollout of CRM software by multinational companies. The costs of international operations and exporting can be managed through data quality and can increase the effectiveness of targeting in an international direct marketing campaign, especially if there is little knowledge within the business of particular overseas markets.

“If a CRM database holds poor quality customer data, the potential problems – such as undeliverable items, non-payment by customers, duplications – are exacerbated in international operations,” comments Sales Director of Capscan, David Mead. “Taking country customs, formats and even characters into consideration and managing international data quality effectively, helps achieve the elusive single view of the customer wherever an organisation operates, resulting in better business decisions and the ability to react to changing customer requirements.”

Both Capscan and Uniserv will be demonstrating their solutions at the Gartner CRM Summit 2011 to help marketing and customer service professionals to achieve CRM success by optimising the contact data contained within their international customer databases.

Visitors to the Capscan and Uniserv stand will get the opportunity to view:

Uniserv’s post and mail software for SAP® desktop, web and on-demand applications, exclusively sold by Capscan in the UK.
Capscan’s new version of Matchcode International, the fastest and most powerful technology for international data quality from Capscan to date. Covering 240 territories, the software increases the effectiveness of international CRM data by ensuring that it is accurate and correctly formatted to the relevant countries/language.
On-demand and plug-in versions of Capscan’s address management products for CRM systems including Matchcode for Microsoft Dynamics CRM.
Uniserv’s newly launched DQ-Connector for salesforce.com, which increases data quality in the long term through automatic de-duplication of repeated records and postal address validation as leads, contacts and accounts are entered.
Uniserv’s DQ-Connector of Oracle Siebel CRM and update seven CRM.

Award-winning contemporary conjuror, Chris Priest, will be performing an illusionist/mentalist act to entertain delegates visiting the Capscan and Uniserv stand at the Summit. The Gartner CRM Summit 2011 takes place on the 14th and 15th March at the Lancaster Hotel in London, for further information, please visit the website.