28 June 2009

Capscan To Address The Impact Of Data Quality On The Business At The Data Marketing Show 2009

Exhibition stand: B222; 30th June – 1st July 2009, Olympia, London Seminar: ‘Addressing Data Quality’; 1.30pm; 30th July 2009

Capscan, a leading supplier of UK and international address management solutions and data integrity services, will host a seminar looking at the impact data quality has on business and how to avoid damaging mistakes, at the Data Marketing Show, 30th June and 1st July 2009, Olympia, London. On stand B222, the company will also exhibit its range of award-winning technologies and services that are integral to a successful data quality management strategy including a new solution for Microsoft Dynamics™ CRM and the newly enhanced Matchcode Commercial with D&B business data.

The seminar entitled ‘Addressing Data Quality’ will take place on Wednesday 1st July at 1.30pm. It will consider the negative and often costly impact incorrect data has on both customers and prospect relations for businesses, when used in online and direct marketing campaigns. It will also advise on data quality best practice, demonstrating through case studies how getting it right can deliver a tangible return on investment to the business.

Sales Director at Capscan, David Mead, who will host the seminar comments: “When communicating with customers and prospects your address database should be at the core of your business strategy. If it is filled with inaccuracies, it will cost you dearly and could prevent business growth. Today, market conditions are making it even more vital to ensure data is accurate before undertaking sales and marketing campaigns.”

In an average year, 13% of the UK population will move home, 600,000 people will die, 300,000 will marry or have civil ceremonies, 200,000 will emigrate and approximately half a million people will move to the UK. Each year the Royal Mail expects to make 1.25 million address changes to PAF (its Postcode Address File that contains information regarding 28 million addresses in the UK).

Mead explains: “When faced with these statistics it is not surprising that a marketing database that is not adequately maintained, will decay at the conservative rate of 20%, and possibly as high as 30% each year. Within just five years such a database will contain no usable information and possess no strategic value.”

Visitors to Capscan’s stand (B222) and the ‘Addressing Data Quality’ seminar will learn how a well-maintained marketing database will deliver greater operational efficiency, providing not only marketing, but sales and customer service teams with a competitive advantage, ensuring all campaigns have the best possible chance of a compelling return on investment. They will also be able to enter a prize draw to win an iPod and obtain a copy of Capscan’s latest data quality management white paper, which surveys the practices of UK and international business.

For more information about the Data Marketing Show 2009 and to register for free attendance of the show please visit: www.datamarketingshow.co.uk.