7 Dec 2005

Capscan to Focus on the Value of On-Demand Services at Technology for Marketing 2006

New International Addressing 'Pay-per-search' ASP Service On Stand A20, Technology For Marketing 2006, 7th - 8th February, London Olympia

Capscan, a leading supplier of International address management solutions and data integrity services, today announced that it will be highlighting the advances in hosted and on-demand services for address management and data capture at Technology For Marketing (TFM) 2006. On stand A20, Capscan will be demonstrating its new International Addressing 'Pay-per-search' ASP Service alongside its popular range of Matchcode, Zapcode and Nearcode products.

"Capscan has been exhibiting at TFM for over three years now, as it remains the place to be for exhibiting and discovering future technology trends," says Managing Director at Capscan, Terry Hiles. "One such emerging technology is hosted or ASP on-demand solutions, which although already prominent in the wider CRM space, is now beginning to take-off for marketers."

Services such as Capscan's new International Addressing 'Pay-per-search' ASP Service breaks down the traditional barriers to entry for technology adoption for SMEs.

With the new 'Pay-per-search' service from Capscan, users only pay for what is used, providing affordable and cost-effective international addressing for companies of all sizes and low-to-medium volume users. A small fee allows users to access the ASP service with a limited number of address look-ups included, which can be used for the 14 major European countries; Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland. Enhancement services such as Geocoding and additional address information from unique data tables are also available.

The new service is accessed through the Graphical User Interface (GUI) of Capscan's flagship address management solution, Matchcode, which will also be available for demonstration on stand A20 alongside Capscan's flagship address management products Matchcode International, Zapcode and Nearcode.