Miles 33

Founded in 1976, Miles 33 is a leading supplier of systems and services to the publishing, legal and credit management markets. With offices in Bracknell, Berkshire, England and Norwalk, Connecticut, USA, Miles 33 employs around 80 people, and is committed to providing the best solutions and services to customers, through maintaining strong long term relations with its customer base, alongside providing a dedicated research and development team.

Miles 33 are particularly successful in the provision of newspaper and magazine publishing systems with FutureProof, a suite of software modules that are truly open and modular. Each of the FutureProof modules can be purchased individually and interfaced with existing technology. Alternatively, Miles 33 can specify and supply a fully integrated turnkey solution. At the heart of FutureProof’s success is the contact data that it relies upon. Robert Fowler, Sales Manager (South East) explains, “The accuracy of data provides the essence of FutureProof’s success.” This is why in 1999, Miles 33 integrated the Matchcode Data Capture (DC) into FutureProof. Capscan’s Matchcode Data Capture is a real-time data capture and address validation software. Robert Fowler adds, “The integration of Matchcode into FutureProof provides our customers in the publishing industry with many advantages. Firstly good distribution relies on accurate addresses. Using the verified and validated data provided by Matchcode reduces the number of undeliverables, saving printing and transportation costs, and prevents damage to brand image, which for example, can occur when customers receive multiple copies of the same publication, or see that their personal details are wrong, such as a misspelt name or an incorrect address.”

Capscan’s Matchcode solutions also allows users of FutureProof to accurately analyse their customer data, particularly in the areas of customer profiling and segmentation, and underpins the decision making process. Robert Fowler continues, “Integrating Matchcode solutions has also allowed our customers to gain more accurate ABC figures due to more accurate distribution and delivery, and has also helped speed up the time taken to issue and settle invoices.”

For Miles 33, the decision to partner with Capscan was an easy one. Capscan’s successful track record of providing address and data management solutions, the technology platforms in place, as well as the excellent levels of support available were crucial to this decision. Robert Fowler expands, “The functionality and ease of use provided by Matchcode fitted perfectly with the requirements of our organisation, and we were confident that our customers would both appreciate and benefit from the integration. The increased accuracy and usability of data more than compensates for any cost increases.”

Integrating Matchcode into FutureProof was also a quick and simple process thanks to Capscan’s comprehensive and easy-to-use Software Developers Kit which provides developers with the ability to integrate Capscan's products into their own applications. According to Robert Fowler, the integration of Matchcode into FutureProof was, “…a very quick and easy process, greatly assisted by the Software Developers Kit.”

Robert Fowler is also extremely optimistic about the future of the partnership between Miles 33 and Capscan. “I am delighted to have partnered with Capscan, and have been very impressed with the products and services on offer. I hope to continue this relationship long into the future and will be working closely with Capscan on future international product developments at Miles 33. Rod Amies, Partner Development Manager, is equally enthusiastic. “Our partnership with Miles 33 has proved to be very successful, and I do not see this changing. We are glad to be here to assist them in any future projects, and look forward to a bright future together.”