Retail

Retailers are facing growing pressures from a variety of sources, including greater competition, tighter margins, and increasingly discerning and demanding customers. Capscan work with the UK's leading online and offline retailers like Goldsmiths, Next and Ocado to enable them to gain a better understanding of their customers and manage their key asset - the customer database. Our solutions help them to better target customers and prospects, generating improved response levels to direct marketing mailings. They also help retailers to identify and eliminate duplicates and undeliverables from mailings, resulting in improved efficiency and substantial savings in production and postage costs.

Capscan's solutions have been integrated with applications provided by specialist leading retail systems suppliers like Cybertill, Charter and Advance Payroll Systems to ensure the accurate capture of address and contact information.

For online retailers, our addressing solutions have provided companies like Virgin Wines with the ability to capture their customer’s address and contact details via the website. Capturing the correct contact information and postal address is one of the most important factors for operational efficiency in terms of delivery as well as accurately profiling locations to identify new potential customers. With the correct address, Virgin Wines can guarantee that orders are routed to the correct carrier’s depot and ultimately speed up successful deliveries to the customer.

Further, Geographic Information System products like our Nearcode software can help retail businesses provide store finder functionality on their websites which enhances user experience and enables an enquirer to easily find the nearest outlet.

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