White Papers, Articles and Presentations
'Gershon - Six Months On!' looks at the way in which the Gershon Report is impacting on the public sector and e-government. It looks at the balance-sheet of the debate, in particular who is winning the argument. It considers whether the public sector environment in 2005 is any different, and poses any challenges which Gershon implementation teams needs to take into account. It also examines the lessons applicable to those working in e-government, and provides important advice on the best ways forward.
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'Addressing The Public' is the exciting new white paper from data management guru, Graham Rhind. The white paper explores effective data management in a dynamic world, providing some basic rules, suggesting top tips for optimal data quality and examining some case studies. It suggests that public service organisations need to be at the cutting edge of technological innovation and that the use of data validation and data cleaning software is essential.
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Data quality, a once neglected and often misunderstood subject, is now considered a priority for many businesses. Accurate, efficient and high quality data entry and management are now recognised as being valuable business assets, and rightly so. However, despite the fact that organisations increasingly recognise these facts, many still do not provide the resources required to achieve optimal data management. The paper provides tips and advice on how you can avoid these potential pitfalls, and maximise the return on your data investments.
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When communicating with customers or prospects your address database should be the core of your business strategy. If your database is filled with inaccuracies it will cost you dearly and could prevent your business from growing. When this is on an international level, it is even more vital to ensure your data is accurate before you undertake any cross-border marketing. In this article, Terry Hiles argues that accurate addresses are the key to fulfillment and ultimately customer satisfaction!
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The Internet allows businesses to have a virtual global presence and many organisations are now looking to capitalise on this by embarking upon marketing and publicity campaigns in foreign markets. When considering where to begin with such campaigns, the obvious choice is an English-speaking market such as Australia, but there are challenges other than a language-barrier to consider. In this article, Jonathan Paterson discusses the main challenges when dealing with Australia and its local addressing practices and peculiarities.
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Accurate customer data when processing e-commerce transactions is crucial to online retailing, in terms of combating fraud, reducing the number of site drop-offs and avoiding the unnecessary monetary and environmental costs associated with mis-directed or lost mail and packages, as well as brand damage. This presentation shows how the quality of customer data captured, as well as the overall customer experience can be dramatically improved through effective address management.
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Name and address data is essential for organisations of all sizes, and many are now taking a strategic approach to it by implementing company wide policies. Effective address and data management technologies and services can help achieve their aims and objectives with this. Many are consequently benefiting from significant cost savings.
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Capscan Sales Director David Mead has revealed the problems and challenges associated with data quality in a conversation with Chris James of the International Direct Marketing Fair. If you want to hear more about the data challenges facing businesses and how Capscan's services and on-demand solutions can help, please click on the link below.
Click here to download your copy of this podcast. (File size 28MB)
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